YQ by Yoplait

YQ by Yoplait offers consumers more of what they need and less of what they don’t. 

As a smart selection in the yogurt aisle, YQ by Yoplait sets a tone of voice that speaks to smart consumers, who don’t need to be sugar coated. The bold and simple approach accentuates the directness of  this brand, accompanied by subtle color for each flavor that mirrors the lightness of each product. 

Studio — Pearlfisher

Role — Graphic Designer

Creative Director –
Christian Bird

Design Director –
Priyanka Krishnamohan

Visualizer –
Mat Brown

Copywriter –
Daryl Weber

Awards –
Pentawards, FAB Awards, GDUSA, Core 77