Paperbird

Paperbird is a household private brand at Shoprite that aims to fix the lack of brand experience consumers tend to have with their grocery store.

The levity of a paperbird and its journey to find a calm space to perch on became the foundation of a refined graphic system we created for this brand. 

Studio — Pearlfisher

Role — Graphic Designer

Executive Creative Director –
Hamish Campbell

Design Director –
Priyanka Krishnamohan
Tiffany Bacani

Featured in –
Dieline,
Packaging World

Awards –
Vertex Awards,
GDUSA