McDonald’s

McDonald’s was excited to evolve their global packaging design from a pragmatic, prominent on-pack messaging to a bolder, more playful graphic—that reflects what inherently is the core of their brand. 

With 60 million touchpoints everyday around the globe, simplicity became our main credo as the design needs to be easily translated by customers and those packaging the food, regardless of their location in the world. 

Studio — Pearlfisher

Role — Graphic Designer

Creative Director –
Matt Sia

Design Director –
Priyanka Krishnamohan

Senior Designer –
Alex Wagner

Designer –
Shruti Shyam
Alyssa Cohen

Visualizer –
Justin Sottile

Featured in –
Dieline, Adweek, AdAge,
It’s Nice That, Print,
Creative Review

Awards –
D&AD