As a team, we were asked to reimagine Walgreens and develop a store brand, endorsed brand, and private label brands. In our research, we found out that a man named Ivar "Pop" Coulson, who worked in Walgreens, invented the original malt milkshakes. We saw this as a very unique selling point and developed it into one of our private label brands. Pop Coulson is for the young and old. It brings back nostalgic treats that brings everyone together, no matter how old they are.
Academy of Art University