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Be Better

 

Be Better 

As a team, we were asked to reimagine Walgreens and develop a store brand, endorsed brand, and private label brands.

With the company's beginning as a humble pharmacy in 1901, we decided to create a series of natural over-the-counter medicine as the endorsed line for the store. To enhance the user experience, we began with selecting a name that is direct yet approachable, Be Better, then we came up with a system that is easy to read and packaging structures that will make life much easier for those who are ill.  

Art Direction:
Michael Osborne

 

Studio:
Academy of Art University