Be Better


Be Better 

As a team, we were asked to reimagine Walgreens and develop a store brand, endorsed brand, and private label brands.

With the company's beginning as a humble pharmacy in 1901, we decided to create a series of natural over-the-counter medicine as the endorsed line for the store. To enhance the user experience, we began with selecting a name that is direct yet approachable, Be Better, then we came up with a system that is easy to read and packaging structures that will make life much easier for those who are ill.  

Art Direction:
Michael Osborne


Academy of Art University